What Chatbot Marketing Is and How to Use It In Digital Marketing

chatbot in marketing

The web development team should own the chatbot’s technical implementation, but they’ll need input from sales and marketing to determine which pages to add chatbots to and where on those pages to put them. In addition, sales and marketing will need to work with web development to implement conversion tracking software to enable monitoring of chatbot performance. Implementing a successful chatbot marketing initiative requires cross functional collaboration between teams, in particular sales and marketing, revenue operations, web development, and customer support. As artificial intelligence and machine learning improve, chatbots will be able to perform more complex functions.

chatbot in marketing

To create a successful chatbot marketing strategy, you need to have a well-structured plan. Identify who your audience is, how they interact with your brand and how you are going to measure success. All these will decide your chatbot user experience and conversational workflows. Do you use chatbots to engage consumers, prospects, or existing customers? Do your chatbots provide them with personalized support and recommendations, which ultimately help boost sales? North America region shares the maximum market as it’s the major hub of startups in the chatbot industry, and the majority of the implementations of chatbots occurred in this region.

Examples of Inbound Marketing Strategy on HubSpot

When you use a marketing bot, you get the option to initiate a conversation and even encourage buyers to purchase from your business. Many eCommerce businesses are seen using a chatbot to suggest and promote their latest products to website visitors. However, the use of an AI-marketing bot isn’t limited to one industry. Let us assume your products or services serve different markets differently. For example, based on your clients’ technology stack, vertical, or company size, different solutions may apply to them.

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There are many ways to fit marketing bots into your customer outreach strategy and gain value for your business. Interactions with customers are always at the center of a successful marketing strategy. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Hola Sun is a popular travel agency that specializes in vacation packages for Cuba. The company uses a chatbot on Messenger to make sure that customers never go unanswered even if it’s outside working hours.

How to set up a chatbot for marketing automation

This will help you implement a successful chatbot marketing strategy. These chatbot marketing examples shed light on how various industries have integrated this automated virtual assistant into their support and overall business process. However, to build a marketing chatbot just like them, you need to have access to the right tips as well. Research shows that 67% of people are more likely to purchase from a business when they use a chatbot.

How many brands use chatbots?

As a result, a vast majority of customers interacting with a bot at least once. And these interactions are getting more regular. 🤖 58% of companies in a B2B sector actively use chatbots, compared to 42% of B2C companies (Relay).

But this digital era changed the way marketers approach customers. Applying chatbots for marketing is a smooth trick for serving customers 24/7. If you are a beginner, then you need a concise guide to help you through the details. Ecommerce brands set up shipping tracking chatbots to reply to repetitive customer queries like “Where is my order? ” It can either be a real-time order tracking bot or just a basic chatbot that estimates package delivery based on the information provided by customers.

Make data-driven decisions

Even amidst the increasing doubts, chatbots haven’t failed to amaze us. On top of that, if/then branches allow asking questions based on previous answers, which allow for higher quality responses. Chatbots usually ask for consent in the beginning when someone joins the chat.

Why chatbots are the future of marketing?

With chatbot marketing, a business can easily move prospects down the sales funnel and help them make the buying decision. Save time and money: A chatbot helps a business scale marketing conversation with minimum resources and efforts. Gone are the days when business hours used to be a thing.

If you’re the kind of person who has WebMD bookmarked for similar reasons, it might be worth checking out MedWhat. Conditional logic also applies to user behavior like how many times the user has visited the website, visits a specific page, or has completed a previous noticeable action. Guide your user toward completing a conversion with this clear call to action.

WhatsApp Opt-in Bot

With the Lite plan, you can build and launch conversational marketing chatbots at no cost. Another, not less significant advantage of chatbots is that they eliminate human error. While your customer support agents can forget and mix things up, chatbots are machines that seldom make mistakes. We have achieved humanized bot technology with artificial intelligence technology. A chatbot is a computer program that converses with the customers like a human. With natural language processing technology and Artificial Intelligence, chatbots are becoming more advanced.

chatbot in marketing

Since chatbots can automate a big part of the marketing process, you will have more bandwidth to handle a higher volume of conversations and close more sales calls. Chatbot marketing is an innovative approach of employing computer programs to automate interactions with prospects and drive revenue. It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025.

Top 5 Ways Startups Can Use Chatbot For Marketing

Here are 10 companies using chatbots for marketing, to provide better customer service, to seal deals and more. Larry founded MobileMonkey in 2017 after seeing the need for a product that enables marketers to engage with customers via mobile messaging platforms. He assembled the founding team, raised a seed financing round and today focuses on product and marketing strategy. Machine learning systems are now being used to decide trades done on Wall Street and to predict if users will click on particular ads, increasing efficiencies on both the business and consumer ends.

chatbot in marketing

They can cut costs and resources whilst delivering outstanding customer service and generating leads. Another great deal of bots is personalisation, which enhances the customer experience. Chatbots can attract prospects, take proactive metadialog.com steps to stimulate conversations and turn visitors into leads. Then, nurture these leads and send actions to turn them into customers. Finally, entertain and engage these customers until they become advocates of your business.

Chatbot Usage and Engagement Statistics

You will also be able to ease your team’s workload since connecting with every single visitor or prospect in real-time is virtually impossible. With chatbots, you can focus on the most important conversations and configure the chatbot to assign those conversations to a representative once they have been qualified. First of all, you’ll be able to have large-scale conversations on your website, pages, and social channels.


But the problem is, unless you want to hire an entire city to fill in your support team, you might not still be able to provide commendable help to your customers. For example, it could take you several hours to respond to a customer’s query when in reality, that customer expects you to respond in a few seconds or few minutes. Lastly, make sure your chatbot has a visually pleasing and easily navigable interface.

What are examples of chatbots in marketing?

  • Travel and hospitality. In this example, booking.com helps users find apartments based on keywords that stand for location.
  • Restaurants. A fast-food restaurant called Wingstop allows users to make orders without going to their website.
  • Travel.
  • Retail.

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